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4 x La Riche Directions Semi-Perm Hair Colour Apple Green

Best price: £15.28
  • La Riche Directions semi-permanent hair dyes come in a fabulous..
  • All colours can be mixed together which means that the possibil..
  • Please note: the colour charts have carried out on bleached hai..

Product Attributes

  • Size: 88.00 ml (Pack of 4)

Positives

Neutrals

Negatives

60.8% 11.3% 27.8%

Senti Score  [72.2%]

L’Oreal Paris Colorista Effect Bleach Kit, Permanent, Hair Bleach, A..

Best price: £5.73 (28% off)
  • At-home hair bleach, Ammonia-free with an oil-powered formula, ..
  • Delivers a light, pure blonde with no brassiness or harshness, ..
  • Read instructions. Patch test 48 hrs before use. 1) Wearing glo..
  • Oil-based formula suitable for all hair types, Applicator tip f..
  • Contents: 1x L'Oral Paris Colorista Effect Bleach, Box includes..

Product Attributes

  • Width: 2.2 inches,
  • Height: 6.8 inches,
  • Weight: 0.5 pounds,
  • Length: 3.7 inches,
  • Size: 1 Count (Pack of 1)

Positives

Neutrals

Negatives

47.7% 13.6% 38.7%

Senti Score  [61.3%]

* hover your mouse over a word to see more details

4 x La Riche Directions Semi-Perm Hair Colour Apple Green

absolutely beautiful stained super pleased absolutely stunning rather disappointed lovely amazing great patchy complete waste stain disappointed love leave happy terrible waste

L’Oreal Paris Colorista Effect Bleach Kit, Permanent, Hair Bleach, A..

absolute mess disappointed darker patchy amazing lovely absolutely gorgeous vibrant absolute waste messy excellent product really pleased leave good great worst smelling

Compare Cons

very disappointed in both products

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.0%

awful stuff in both products

"awful stuff"
98.7%

waste of money in both products

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
89.8%

only issue in both products

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
74.9%

virgin hair in both products

"only use on colour treated hair it doesn't take on virgin hair at all!"
73.8%

dark purple in both products

"bought this product was ment be rose red but it was dark purple there no way of changing it or returning it so waste of £20 brilliant !"
70.6%

very patchy in both products

"it was very patchy"
69.8%

waste your money in both products

"don't waste your money"
68.1%

looks nothing in both products

"it looks nothing like the picture they advertise with the product"
66.3%

dont waste in both products

"dont waste your money or do as some suggest and go to poundland to get it n try it at their cost"
63.6%

very poor quality in both products

"very poor quality and not worth the money"
61.2%

this problem in both products

"unfortunately as many blue hair dye users know this colour won't come out easy and i will most likely have to dye my hair green in order to even out the colour dye it black or bleach it again multiple times in order to use another brand to fix this problem"
59.9%

dying my hair in both products

"i've been dying my hair for years i've gone loads of colours but this denim blue is by far my favourite"
59.0%

would not recommend in both products

"would not recommend it !"
57.6%

dark brown in both products

"i used the ebony dye expecting it to dye my hair a black or at least very dark brown and it came out very dark purple and turned my roots green"
57.2%

load of rubbish in both products

"load of rubbish"
55.3%

very long hair in both products

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
54.7%

would not buy again in both products

"would not buy again"
54.7%

very disappointing in both products

"have used various red eyes before but this is very disappointing"
54.5%

very small in both products

"it didn’t do much to my thoroughly bleached hair other than a very small patch of pink on one side of my fringe which to be fair was a lovely colour for about a day or two but came straight out in the wash "
50.7%

absolutely nothing in both products

"did absolutely nothing!"
50.4%

rather disappointed

"rather disappointed"
99.9%

complete waste

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.9%

terrible waste

"terrible waste of money"
99.3%

really patchy

"put this on top of bleach blonde hair and after just 2 washes it went really patchy!"
99.1%

worst mistake

"thought i'd try directions and honestly it was the worst mistake"
98.7%

absolutely awful

"this product is absolutely awful and i would avoid"
98.6%

bloody awful

"bloody awful!"
98.5%

before dying

"must bleach before dying"
97.4%

absolutely terrible

"absolutely terrible!"
96.7%

extremely dissatisfied

"extremely dissatisfied"
95.9%

total embarrassment

"meant to be a nice lilac colour and used 4 tubs on my hair and my hair was left looking in this state total embarrassment!"
90.8%

super disappointed

"super disappointed"
89.9%

worst iv ever used

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
89.9%

makes a mess

"it rinses out quite clear compared to the magenta version of the same brand which makes a mess in your bath but the colour lasts quite a while"
89.8%

came out very dull

"came out very dull barely a blue tint"
89.8%

quite pale

"i have different variations on pink but the majority of my hair is quite pale and you can’t really tell that it’s pink"
89.5%

drip stains

"the shower tiles now have permanent faded purple drip stains"
88.4%

miserable its heart

"now i'm soooooo miserable its heart breaking"
86.5%

fades quickly

"it fades quickly"
75.0%

already broken

"i am aware this was the last in stock at the time of purchase and am wondering if it was already broken before they even dispatched it!"
74.9%

tepid water

"another tip to longevity of colour is to wash your hair in baby shampoo in tepid water no more than 30c"
74.9%

dying again

"i use it to keep the vibrancy of the colour between dying again with permanent colour"
74.9%

star sorry

"only reason i have given this a 2 star sorry"
74.9%

dosent damage

"dosent damage the hair"
74.9%

dying skills

"it still needs touching up but that's totally on me my bad dying skills not the quality of the colour"
74.9%

most shocking

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
74.9%

nothing significant

"i've washed my hair once since and the color has washed out a little but nothing significant"
74.8%

wouldnt waste

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
74.7%

arrived bang

"product arrived bang on time considering the circumstances i was expecting a delay but that didn't happen"
74.6%

really tight

"for guys with a really tight haircut on the side like me the short hairs will go much pinker than the rest of your hair if you're not careful so after 7 minutes i wiped it off the sides of my head allowing the top of my head to develop for longer"
74.6%

would avoid

"this product is absolutely awful and i would avoid"
74.6%

remove those stains

"very hard to remove those stains from ceramic"
74.6%

nasty smell

"not at all messy and no nasty smell"
74.6%

minor inconvenience

"this is only a minor inconvenience though"
74.5%

litreally washed

"washed off and litreally washed off"
74.5%

dying brush

"the only downside is the size shape of the pots as they’re too narrow for a dying brush so you have to decant it into a bowl"
74.3%

become expensive

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
74.3%

wash out quickly

"due to it being semi permanent it does wash out quickly especially if you use product and heat on your hair and dye does have a tendancy to rub off on pillows"
74.0%

zero stars

"i would have left zero stars if i could!"
74.0%

have washed

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
73.5%

returning this

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
73.5%

looks awful

"where the colour has actually come out is very patchy and looks awful"
72.8%

wash out completely

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
72.6%

pure white

"if your hair is pure white from bleaching it it will be more blue then silver"
72.5%

needed 3 tubs

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
72.1%

blue tubes

"i bought neon blue packet says neon blue tubes say neon blue"
71.8%

loses intensity

"it loses intensity after 4 5 washes but the effect is quite nice as it ends up being a light green ish shade"
71.3%

wasted on a defected item

"so now my money has been wasted on a defected item"
71.0%

slightly washed

"my hair was red on top of bleached hair previously but a slightly washed out more orange tone of red this is more pinker deep red"
70.7%

cold colours

"i have also tried the purples which look fab but wasn't for me it didn't go down too well when removing so i now know to stay away from cold colours but maybe that's because i am naturally ginger?"
70.6%

dark tulip

"and dark tulip over xxl live purple"
70.6%

dark strawberry

"blonde with copper dark strawberry and light and some greys coming through"
70.6%

stained everything

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
70.4%

wasted our time and money

"would not recommend as the dye didn't even stick to my hair and just wasted our time and money"
68.8%

stain your hair

"it does last a while mine lasted over a month and it does stain your hair!"
67.8%

disappointed about this

"disappointed about this after so many good reviews i thought this would give me a nice dark silver colour"
67.1%

wash off to be lighter

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
67.0%

permanent dyes

"like with other non ammonia non permanent dyes you have to leave it on a lot longer than it says unless you have very light coloured hair so i’d recommend putting it on for at least a couple of hours"
67.0%

washed out quickly

"washed out quickly"
66.4%

very heavy

"another go at it and my hair will have a very heavy hint of silver"
66.3%

fades after one wash

"this product has left it feeling dry and the colour fades after one wash"
66.3%

would definitely

"i would definitely not recommend"
66.2%

they stain

"of course they stain!"
66.1%

lukewarm water

"just for reference i only washed my hair in lukewarm water and used l’oréal colour protect shampoo which i used before when i had blue hair which i had done in a salon and the shampoo was fine with my other hair colour brand"
65.7%

dying dry shampoo

"wait a minimum of 2 days before washing after dying dry shampoo is your friend "
65.7%

facial exfoliator

"i also got some all over my neck forehead and hands again whoops but with a quick facial exfoliator it was off and no stains!"
65.6%

washed out a little

"i've washed my hair once since and the color has washed out a little but nothing significant"
65.6%

bleeds like crazy

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
65.5%

starts to fade

"fast delivery and i’ve got plenty under the sink for when it starts to fade"
65.5%

cruelty free

"the dye does not smell is cruelty free"
65.3%

bleed onto bed sheets

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
65.3%

pretty expensive

"it was getting pretty expensive"
65.1%

dirty green either

"5 weeks this bright too and the pastel colour after isn’t a dirty green either ☺️"
64.6%

torn but thought

"i read the reviews and was torn but thought i would try it anyway"
64.5%

with vaseline

"just make sure you are careful during the application process and cover areas you don't want dyed with vaseline as it is quiet hard to remove the dye from your skin"
64.1%

ridiculously porous

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
63.8%

slightly fade

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
63.5%

purple streaks

"i mix this with conditioner and use it as a white toner the purple eliminates yellow in my hair cause its opposite its good for that except it does come out with light purple streaks in sometimes but i don't really mind :p"
63.2%

arrived broken

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
61.9%

lack of skill

"because my original blonde was different shades & unevenly applied through lack of skill so the blue has turned out in different shades"
61.4%

very obvious

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
61.3%

leaking everywhere

"item came completely damaged and leaking everywhere!"
61.3%

looks ridiculous

"looks ridiculous!"
61.1%

damage my hair

"use this all the time it’s vibrant and doesn’t damage my hair💜"
60.9%

destroy my curly hair

"i like that this dye doesn't have bleach in it so it doesn't destroy my curly hair or change the texture in any way"
60.5%

fade even then

"the latter is more effective and it took two weeks of washing it everyday shampooing it twice each time for it to fade even then it was still a nice light pink colour"
60.4%

streaky 1st time

"easy to apply however went streaky 1st time so had to try again and worked better 2nd time round!"
60.3%

before second

"so the first photo was my hair before second when my hair was bleached all over third is directions rubine over all my hair and it covered so even and i'm happy with the results!"
59.8%

after dying

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
59.1%

purple abomination

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
58.8%

were already

"my expectations were already low as my hair was strawberry blonde so didn’t expect the full pastel effect to work on me"
58.0%

n't come out blue

"didn’t lighten the hair first as yellow and blue make green but still didn’t come out blue but there was a change in colour"
57.6%

complete mess hair

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
57.4%

worry about that

"i lot of colour washes out when you rinse so don't worry about that"
57.4%

not impressed hair

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
57.4%

extremely pigmented

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
56.6%

not have any dislikes

"i did not have any dislikes"
56.5%

not very pigmented colour

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
56.4%

have a few dry areas

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
55.9%

with tones

"so i understand my hair is uneven with tones but"
55.9%

hair was not dyed

"she was very sad when she saw that her hair was not dyed"
55.9%

riche website

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
55.2%

wear gloves

"unless you want to stain your hands bright pink for the rest of eternity wear gloves"
55.2%

green not blue

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
55.2%

barely any take

"i applied as per the instructions the first time and there was barely any take so the second time i applied to dry hair that had just been washed and it turned out perfectly on the blonde sections of my hair"
55.1%

sure on longevity

"i havnt washed it yet so not sure on longevity just yet"
55.1%

stains skin

"it's consistency doesn't lend itself to absorbing effectively with the hair the dye stains skin unlike anything i have seen before i had to resort to a mixture of water bleach and nail varnish remover to get it to a mild staining"
55.1%

gave me palpitations

"everytime i washed my hair the water would run pure deep pink which gave me palpitations every time it rained outside"
54.9%

slapped it on carefully

"i slapped it on carefully with a tinting brush and let it sit"
54.8%

truly horrendous

"truly horrendous"
54.8%

no reply to email

"no reply to email"
54.8%

no brush just tubs

"first thing no gloves no brush just tubs"
54.8%

very long as definitely

"didnt last very long as definitely did not look like a bright lilac as pictured"
54.7%

it's patchy

"didn't take aswell as i'd hoped alot of it came out on rinsing after having the product on so it's patchy but i'll reapply and see how it goes"
54.7%

no dyes like this

"don't last very long but no dyes like this do i have used probably every dye out there!"
54.7%

would not recommend at

"would not recommend at all"
54.7%

were no gloves

"it's a very easy to use colour but there were no gloves and the colour did not last"
54.7%

it's so patchy

"having to redo as it’s so patchy"
54.7%

supposed to be fire

"the colour was supposed to be fire"
54.6%

does n't work at

"tried on my natural grey hair but it doesn't work at all"
54.6%

not for brown hair

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
54.6%

n't look any different

"had faded blue hair didn't look any different!"
54.6%

n't what i wanted

"not necessarily a bad thing if that's what you're looking for but in my case this unfortunately wasn't what i wanted"
54.6%

harmful to hair

"great and non harmful to hair!"
54.4%

bought the silver

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
54.4%

liquid to help fade

"i have to fade mine before going back to work so i washed it everyday use head and shoulders or washing up liquid to help fade it"
54.4%

fade as quickly

"colours are bright and do not fade as quickly as others!"
54.4%

bashed on one side

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
54.2%

n't expecting them

"my roots are ash blonde naturally and did not take up the color though i wasn't expecting them too"
53.9%

putting a red shampoo

"but it was worth it and now back to my blonde hair after putting a red shampoo on!"
53.9%

lots of old towels

"however lots of old towels are needed and it does get everywhere"
53.9%

gloves old towels

"i kept the colour on for about 25 minutes i fully recommend the advice that you need gloves old towels and some bleach to clean up the bathroom afterwards"
53.8%

all black bedding

"i find it easiest to buy all black bedding don't worry though it all comes out in the wash this is a particular relief when you tell hotel staff when you are checking out"
53.7%

barely a blue tint

"came out very dull barely a blue tint"
53.7%

much it will dull

"i'm currently unsure how much it will dull down as i've only just dyed it and its not had another wash yet"
53.5%

made the mistake

"iv been using directions for 3 years in between iv made the mistake of using different brands of colour bomb & iv always regretted it!"
53.5%

washed straight

"the colour and dye just washed straight out"
53.4%

smashed with hair

"i bought 4 together and 2 was smashed with hair dye everywhere!"
53.4%

still nothing

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
53.4%

gone in 1 wash

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
53.4%

green so so badly

"i want it green so so badly"
53.2%

brittle due to the bleach

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
53.2%

problem with direction's

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

before i wont

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

absolutely no colour

"left absolutely no colour on blonde hair"
53.1%

purple so dont expect

"it will leave some of your hair blue purple so dont expect miracles"
53.0%

black will fade

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
53.0%

does n't wash out nicely

"not enough pigment and doesn’t wash out nicely!"
52.9%

silicone shampoo

"this is the process i follow: wash hair ideally with a non silicone shampoo and do not apply any conditioner serum or product"
52.8%

patchy and only

"also to mention i had bleached my hair twice prior to putting the colour on so it should have stuck to it no bother not went all patchy and only colouring parts"
52.7%

not just a toner

"this does dye your hair and is not just a toner but your hair needs to be very very light first"
52.7%

quite what i expected

"totally different shade than on the picture more blue than anything still nice but not quite what i expected"
52.7%

their battering

"packaging could do with some more protection as both pots were on the same side of the box the amount of dye left in them after their battering was under half a pot so unable to dye my hair as planned"
52.5%

no good on a holiday

"no good on a holiday if you swim a lot though"
52.5%

what a waste

"what a waste"
52.3%

some serious issues

"it has some serious issues with water"
52.3%

just has n't taken

"my daughter is very light blonde and it just hasn’t taken"
52.1%

sooo sooo bad

"sooo sooo bad!"
52.1%

really did n't like

"it may suit some people but i really didn't like it"
52.1%

losing a lot of colour

"also when you wash your hair you are constantly losing a lot of colour"
52.1%

full marks

"full marks for value for money"
51.9%

seemed pleased

"the missus seemed pleased"
51.8%

ignored them

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
51.7%

wish i hadnt done

"i read the reviews and went against them which i now wish i hadnt done"
51.6%

to bleach first

"i was advised not to bleach first"
51.5%

strawberry blonde tint

"slight strawberry blonde tint in some lights but nothing more"
51.5%

trying to remove the

"we have now spent almost 2 weeks with washing hair morning and evening trying to remove the dye but no luck"
51.5%

very long lasting

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
51.4%

pastel shade

"i even lightened hair more blonde so a pastel shade would take but its so faint if at all in places"
51.3%

vitamin c masks

"i have removed pink before but 4 colour removers later several ash colours unred colour remover vitamin c masks nothing removes this!"
51.1%

retain a strong silver

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
50.8%

yellow lengths

"i now have orange roots and illumious yellow lengths"
50.7%

patchy bleach

"really happy with the vibrancy and even cover it gave over my patchy bleach job!"
50.6%

clearly not blue

"however the result is clearly not blue but very bright purple im guessing its plum "
50.3%
...

very disappointed in both products

"very disappointed"
99.0%

awful stuff in both products

"can’t use this awful stuff again"
98.7%

only issue in both products

"my only issue is it has a chemically smell to it when applying so make sure your area is well ventilated"
74.9%

does n't work in both products

"don’t by it doesn’t work !"
74.8%

virgin hair in both products

"i have afro 4b hair and i had grown it out so it was virgin hair so didn't think i'd have problems with the dye"
73.8%

dark purple in both products

"i was dark brown with blonde ombre and very long hair to just above elbow and i used 1 box of dark purple"
70.6%

very patchy in both products

"this has left my hair an awful colour very patchy"
69.8%

waste your money in both products

"pretty sure this product is a cheap replica do not waste your money"
68.1%

waste of money in both products

"waste of money"
66.7%

looks nothing in both products

"it really looks nothing like the picture much more grey less silver!"
66.3%

poor quality in both products

"also just for info the gloves are v poor quality"
65.6%

dont waste in both products

"dont waste your money or time"
63.6%

very poor quality in both products

"very poor quality"
61.2%

dying my hair in both products

"i've been dying my hair for 15 years plus and i know the smell can be quite strong"
59.0%

dark brown in both products

"my dark hair had been previously bleached then purple then dyed dark brown and then a colour remover used to take it to mid brown"
57.2%

this problem in both products

"i have been colouring my hair for 10 years and never have i ever had this problem before"
55.3%

very long hair in both products

"blow dryed my hair and used my ghds i have very long hair down my back it msde my hair dry and sticky!"
54.7%

would not buy again in both products

"this dye stunk and went everywhere so i probably would not buy again"
54.7%

load of rubbish in both products

"it’s a load of rubbish!"
54.6%

very disappointing in both products

"and that's the most important part it's very disappointing"
54.5%

would not recommend in both products

"would not recommend"
50.8%

very small in both products

"as per my pictures they were very small and so cheaply made that they ripped when i put both gloves on making them not really fit for purpose !"
50.7%

absolute waste

"absolute waste of money"
99.9%

worst smelling

"it’s not the worst smelling bleach i’ve used it’s easy to use and apply"
99.9%

absolute mess

"i ended up with some peachy pink look its was shocking i used three boxes thinking this time it will work and it never did wasted so much time and money on this product i'm actually gutted was so excited to use this brand spent nearly £50 on it and it made an absolute mess of my hair its very runny compared to other dyes my bathroom looked liked i'd slaughtered someone in there"
99.9%

badly stained

"it ruined some towels and my forehead and hands were badly stained"
99.8%

absolute garbage

"absolute garbage"
99.7%

total mess

"i can't risk ended up with a total mess on my head or completely unexpected result instead of the promised "high intensity shimmering colour"!"
99.7%

worst hair

"therefore i would recommend to buying this product worst hair product ever brought"
99.6%

really disappointing

"however the results were really disappointing"
99.5%

really disappointed

"i was excited to try this and unfortunately i was really disappointed!"
99.3%

absolutely crap

"absolutely crap i’ve not even had it in for two weeks n half of it’s washed out n gone patchy it might as well be classed as temporary i copied all the instructions perfectly n i did everything right"
99.3%

feel awful

"very runny made my hair feel awful won't be using again"
99.3%

real disappointment

"i have used other colorista products many times with good results so this was a real disappointment"
99.2%

worst nightmare

"it was my worst nightmare!"
98.6%

smells horrible

"smells horrible"
97.9%

absolutely disappointed

"a waste of time absolutely disappointed did nothing to mousy brown hair"
96.3%

awful hair

"so this is awful hair dye i used it washed it out until the water ran clear"
94.8%

worst product

"this is the worst product i have ever used"
91.4%

horrible blue hair

"going to have to purchase additional products now to rectify my horrible blue hair"
90.4%

that bad either

"smell isnt that bad either !"
89.8%

most disgusting

"i have to say this is the most disgusting smelling hair dye i have ever used"
89.3%

really annoying

"the dye would spill from the brush and what was really annoying was that it would immerse in the bathtub and sink porcelain!"
88.1%

which was disappointing

"faded very quickly which was disappointing!"
87.8%

ridiculous price

"ridiculous price"
74.9%

uneven colourwise

"my hair was uneven colourwise with roots and greys"
74.9%

were useless

"it's not 5 stars as applying the dye isnt easy quick pouring liquid also the gloves were useless!"
74.9%

hurts eyes

"45mins only down side is the very strong chemical smell that hurts eyes"
74.9%

very messy

"as you probably have read this product is very messy and not the typical formula where at home you can just slap it on your head like usual"
74.9%

dont reconnend

"dont reconnend"
74.9%

false advertising

"completely false advertising as this washes out with the first wash"
74.9%

covid hair

"do not buy this product no matter how bad your covid hair is"
74.8%

more expensive

"dont waste your money and go for something more expensive"
74.8%

small mine

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
74.8%

doesnt suit

"just glad it wont last long as the colour doesnt suit me unfortunately"
74.7%

depressed pigion

"now i look like old hippie lady with hair in shade of depressed pigion"
74.7%

dosent work

"dosent work as presented dosent work on pakistani hair dosent lighten hair enough to dye another color"
74.7%

smells grim

"i love this colour it smells grim but that can't be helped i think it has strong lightener in it"
74.6%

absolute nightmare

"absolute nightmare!"
74.6%

dying procedure

"my hands were very red at the end of the dying procedure !"
74.6%

were ridiculous

"but the fumes from this dye were ridiculous"
74.5%

pretty angry

"pretty angry i’ve never had a problem with hair dye before"
74.5%

tore so badly

"the first glove i put on tore so badly that the second one i put on like i was performing some kind of brain surgery only for them both to leak through anyway and cover my hands with the product"
74.5%

drippy messy

"however the formula is drippy messy and hard to apply"
74.4%

midget hands

"the gloves were for midget hands and i split them before i’d even got them over my thumb"
74.4%

drown hair

"i have dark drown hair so i used bblonde bleach 30 volume and did two applications as one application would result you going ginger if your dark hair naturally"
74.4%

faulty product

"sure i got a faulty product!"
74.4%

causing irritation

"the only thing i will say is that the gloves are not great they broke easily i didnt realise it had a rip in between my fingers until it started causing irritation"
74.2%

crazy dark

"my hair is now crazy dark can barely make out the purple"
74.2%

would n't work

"brought for my daughter told her it wouldn’t work on light brown hair sister in law told her it wouldn’t work her older brother’s girlfriend told her it wouldn’t work the box said it wouldn’t work"
74.1%

very watery

"also the dye was very watery and messy"
74.0%

very painful

"the worse thing though is my scalp covered in open sores which are very painful"
73.8%

utterly useless

"despite being utterly useless as "permanent" colour it is an excellent toner for bleached hair"
73.7%

almost dark

"very impressed with how bright this has made my hair before i dyed it i was almost dark brown but had hints of other colours due to other dyes coming out"
73.5%

fringe cuts

"maybe ignore the isolation 19 fringe cuts 😊"
73.4%

absolute rubbish

"absolute rubbish"
73.0%

wasted my money

"i then read into the reviews and was a bit dis heartened as i thought i had wasted my money and the product wouldn’t work"
72.9%

dying dark

"i got this cause i had grey roots and was fed up dying dark"
72.4%

dyes fault

"couldn't advise using on bleach blonde hair it'll fade quicker i had a bleached streak which used to be red when the rest of my hair was black and you can still see it not that that's the dyes fault!"
72.3%

scalp itch

"there wasnt a noticable blue in my hair' it also made my scalp itch after i had washed out"
72.2%

didnt work

"as a last try i ordered the colorista planning to just go plum again if this didnt work"
71.9%

water messy

"runny like water messy does not last 2 washes"
71.9%

stays forever

"red usually stays forever in your hair anyway but usually i go by live every time"
71.5%

dark blonde

"had to do a few applications to go platinum blonde and my hair is only dark blonde now"
70.6%

absolutely horrendous

"absolutely horrendous product very watery and burnt the back of my neck and ear which was left scabby and bleeding would never buy this product again"
70.4%

packaged disgraceful

"i cant believe this is how my product came packaged disgraceful"
70.2%

avoid chlorine

"wash in coldest water possible and avoid chlorine"
70.2%

split down

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
70.1%

smell too good

"easy to apply but doesn’t smell too good"
69.8%

didnt take

"sides still didnt take and the rinsing washed out some existing color"
69.3%

burned my head

"burned my head and stunk up my room the whole time"
69.3%

worse thing

"the worse thing though is my scalp covered in open sores which are very painful"
69.1%

cheap replica

"pretty sure this product is a cheap replica do not waste your money"
68.7%

burned my throat

"and i was in a well ventilated room the colour its self is lovely and was easy to apply just the smell was very overwhelming and felt like it burned my throat"
68.4%

wooden floors

"does not clean off paint work plastic bath or wooden floors"
68.3%

pretty sceptical

"considering that the last time i bought a silver hair dye from loreal ny hair went green i was pretty sceptical"
68.2%

very low volume

"i think the developer in this kit is very low volume"
68.2%

soon enough

"doesn’t last too long anyway so soon enough you’ll need to touch up or brighten the colour again"
68.2%

dropped 1 star

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
67.5%

least favorite

"i officially have a new least favorite hair dye"
67.3%

application difficult

"which makes application difficult and very messy"
67.2%

utterly rubbish product

"utterly rubbish product"
67.0%

just ridiculous

"i'm very experienced with red hair dye and i know to expect a little colour to come off onto my pillow but this is just ridiculous"
66.7%

unusable bin bag gloves

"from the unusable bin bag gloves to the watery messy and strong smelling product"
66.6%

made it worse

"my hair is naturally dry and this made it worse but that’s to be expected from permanent colour"
66.5%

baggage was damage

"wheny order came the baggage was damage"
66.5%

brassy tones

"the only thing i didn't find very useful was the anti brass conditioner it didn't do anything to my hair or get rid of the brassy tones but as i was dying over the blonde anyway it didn't matter"
66.4%

than dark grey

"i liked the colour i got for the first 2 to 3 washes but it fades really quickly and its more blue grey than dark grey"
66.4%

died it blonde

"i wanted to make my hair a bit light since i died it blonde and it went quite orange and brassy it worked will still need a toner"
66.3%

problem with hair

"pretty angry i’ve never had a problem with hair dye before"
66.2%

cheaply made

"as per my pictures they were very small and so cheaply made that they ripped when i put both gloves on making them not really fit for purpose !"
65.7%

less silver

"it really looks nothing like the picture much more grey less silver!"
65.5%

definitely not permanent

"definitely not permanent"
65.4%

burned my eyes

"the smell burned my eyes "
65.4%

annoyed at l'oreal

"this product says its permanent and long lasting even though i've had it dyed it and then my hairs gone blonde in 6 days i'm really not happy its false advertised and i am very annoyed at l'oreal for this also when received the package the box was all open and not sealed as it should be"
64.7%

ignore the isolation

"maybe ignore the isolation 19 fringe cuts 😊"
64.6%

waste of 40 minutes

"waste of 40 minutes"
64.6%

waste of time

"waste of time"
64.5%

sore and itchy

"it’s sore and itchy and peeling"
64.3%

stain in the area

"also make sure there's nothing to you want to not stain in the area as this stuff goes everywhere!"
64.3%

very overwhelming

"and i was in a well ventilated room the colour its self is lovely and was easy to apply just the smell was very overwhelming and felt like it burned my throat"
64.2%

stained them

"it has also got on all my tops and stained them!"
64.2%

pale orange

"it was good bit then it dried and it turned out pale orange!"
63.9%

ruined them

"ruined them too"
63.6%

with colorista

"not with colorista!"
63.2%

stripped down a few times

"i had dyed black hair for years which i obviously stripped down a few times before using this product"
63.1%

hated this product

"hated this product"
62.7%

patchy colour

"i have used this dye 3 times now and every single time it has faded after 2 weeks leaving me with this ridiculous patchy colour until i dye it again"
62.0%

terrible product

"terrible product"
61.9%

upsetting to hear

"that's upsetting to hear"
61.8%

damaged my hair

"this has damaged my hair badly it now snaps off and is extremely dry"
61.7%

does n't even

"my hair is blue and doesn’t even have full coverage"
61.5%

leak through anyway

"the first glove i put on tore so badly that the second one i put on like i was performing some kind of brain surgery only for them both to leak through anyway and cover my hands with the product"
61.3%

advised 48 hours

"i did a patch test as advised 48 hours before"
60.8%

looked shocking

"it’s an awful colour looked shocking on"
60.8%

silver tones

"after bleaching my hair three times to get to a platinum blonde this worked well to bring the silver tones out and i can honestly say it's a really good brand to use"
60.6%

made me choke

"the smell was very strong and bad actually made me choke !"
60.5%

watery splash

"too watery splash everywhere"
60.1%

really bad condition wish

"i wanted my hair grey it turned out very dark brown horrible it also leaves hair in really bad condition wish i had never bought it i’m waiting on my hairdresser reopening so she can sort it out for me so annoyed disappointed just hate the colour"
60.0%

offered for test

"a few shades were offered for test just in time and i ordered the box with bright red colour"
60.0%

mixed reviews

"i read mixed reviews for this bleach"
59.7%

contain bleach

"this product must contain bleach and it has dyed the dark parts of my hair a horrendous ginger colour"
59.7%

everywhere didnt

"really runny so dripped everywhere didnt find it very easy to use because of this"
59.6%

became light

"that’s my second order my hair became light pink instead of copper"
59.5%

disappointed however

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
59.3%

crap product

"a cheap crap product!"
59.1%

would n't use again

"definitely wouldn't use again"
59.0%

very confused

"may have been an error on my part but the night after dying some of the dye rubbed on to my pillow which never happened before so was very confused"
58.8%

runny so it drips

"it has dyed hair a beautiful dark blue but is so runny so it drips"
58.8%

horrid smell

"i've washed my hair 3 times and still cant get the horrid smell out of it"
58.7%

rest of the guidelines

"tried this product today left on for a little longer than advised followed the rest of the guidelines properly and my hair is still blonde!"
58.6%

leave blonde

"leave blonde to the professionals please!"
58.3%

error on my part

"may have been an error on my part but the night after dying some of the dye rubbed on to my pillow which never happened before so was very confused"
58.3%

barely taken

"i have slightly dark brown hair and it’s barely taken"
57.7%

repulsive for 2 days

"hair smelled repulsive for 2 days after using this and i accidently dyed some of my carpet red but i adore the colour so i bought another one"
57.6%

applied it wrong

"idk if i applied it wrong"
57.6%

would n't buy again

"definitly wouldn’t buy again"
57.6%

slight shimmer

"oh i'm gutted i did the steps as stated and my dark brown hair never turned red : just a slight shimmer in the light : wanted red hair for xmas"
57.5%

dying your hair

"i started reading the instructions and prepared to do my allergy test it's recommended 48 hours before dying your hair "
57.4%

it done very long

"i can't say how long it lasts as i've not had it done very long but this is pretty good stuff especially if your very blonde already"
57.4%

hair a bit coarse

"it’s made my hair a bit coarse but for me i’m happy because i have very done and flyaway hair so it has helped thicken it up a bit"
57.3%

more the colour fades

"i love the colour but every time i wash my hair the more the colour fades"
57.3%

usual tingling

"once the product had been applied i experienced more than the usual tingling but persevered for the 30 minutes"
56.9%

white bleach blonde

"so let's start with my hair was not a white bleach blonde perfect for this colour but it was a pretty blonde on the roots and then kind if silver ish as i had a silver toner on it"
56.7%

complete nothing

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
56.7%

it's messy

"easy to use smell not to bad no worse than any other hair dye went on easy people have said it’s messy "
56.6%

extremely runny

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
56.6%

fades quite quickly

"it fades quite quickly but you do get the exact colour on the box"
56.6%

painful and deadly

"while the chinese government has relaxed some of the provisions of their animal testing requirements for cosmetics it still requires that cosmetics companies pay for painful and deadly tests on animals in order to sell certain types of cosmetics"
56.5%

sure as hell

"i 100% recommend this product and sure as hell will buy it again"
56.4%

will not recomend

"will not recomend it"
56.4%

have problems

"i have afro 4b hair and i had grown it out so it was virgin hair so didn't think i'd have problems with the dye"
56.4%

n't go this colour

"didn't go this colour !"
56.3%

have that problem

"i have that problem when 1 pack of colouring is not enough but two packs is to much"
56.1%

before giving

"spent 40 mins trying to make it run clear before giving up"
56.0%

it's not recommended

"i do leave it on longer than the instructions say which i'm going to guess it's not recommended but i keep my hair in good condition with various products and don't use hairdryer straightener etc so it's not damaged by the dyeing"
56.0%

left for 35 minutes

"i left for 35 minutes in total checking every 10"
55.9%

smells really

"also smells really bad"
55.9%

many trips

"after many trips to various salons which were unable to achieve the colour i want i decided to use my first ever packet dye the colorista silver grey"
55.4%

really bad headache

"i've been left with a really bad headache from the smell"
55.2%

disgusting burnt my eyes

"scent disgusting burnt my eyes and i always dye my hair"
55.2%

what i do not like

"however what i do not like is"
55.2%

black plastic gloves

"the only thing i'd say was the black plastic gloves supplied were crap !"
55.1%

which was n't ideal

"last order had no gloves which wasn't ideal"
55.1%

still is n't blonde

"the girls hair is the same as mine i would say and i’m currently on box 4 of this bleach and it still isn’t blonde it’s gone orange not even a ginger colour literally orange yellow and white"
55.1%

from the chemical

"the fumes were so strong stronger than other brands i've tried i did a half job of doing it because i felt like i was going to faint from the chemical fumes"
55.1%

just hate the colour

"i wanted my hair grey it turned out very dark brown horrible it also leaves hair in really bad condition wish i had never bought it i’m waiting on my hairdresser reopening so she can sort it out for me so annoyed disappointed just hate the colour"
54.9%

chemically smell

"my only issue is it has a chemically smell to it when applying so make sure your area is well ventilated"
54.8%

squashed and ripped

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
54.8%

fades alot and

"im hoping it fades alot and i won't be putting this colour on again as my hair now looks black"
54.8%

awful scary `` colour

"stripped all the colour and left my hair in awful scary “colour”"
54.8%

not use this product

"please please do not use this product!"
54.7%

n't touch the black

"so it did good but didn’t touch the black but wasn’t really expecting it to"
54.7%

not buy this product

"do not buy this product no matter how bad your covid hair is"
54.7%

would not use the product

"i looked in the mirror and wished so hard for time to go back so that i would not use the product"
54.7%

buying a different dye

"i hated it so much i ended up buying a different dye and dying it the next day!"
54.7%

no longer grey

"the colour goes very dark and then fades to a nice grey however after 7 washes my hair is no longer grey and is now an ash blonde"
54.7%

pack of colouring

"i have that problem when 1 pack of colouring is not enough but two packs is to much"
54.7%

no greys for 4 weeks

"no greys for 4 weeks even then though the colour lasts and stays bright"
54.6%

does n't grab on roots

"doesn’t grab on roots"
54.6%

n't want the faff

"i have mid brown hair and don’t want to damage it further with bleach plus i don’t want the faff "
54.6%

n't realised this bleach

"after i had purchased i hadn’t realised this bleach contains no ammonia which all my previous bleaches have"
54.6%

minutes on his head

"he said he panicked after 10 minutes on his head as it went quite dark but he left it on for 30 minutes as stated and this is the outcome"
54.6%

the typical formula

"as you probably have read this product is very messy and not the typical formula where at home you can just slap it on your head like usual"
54.6%

been purple nothing

"bearing in mind it should’ve been purple nothing not even a strand of my few gray hairs had changed colour and before you think i don’t know what i’m doing i’ve been dying my hair for years "
54.5%

throw it away

"didn’t work and had to throw it away "
54.5%

make as much mess

"i would say you need a bowl and brush for this as to not make as much mess"
54.5%

goes very dark

"the colour goes very dark and then fades to a nice grey however after 7 washes my hair is no longer grey and is now an ash blonde"
54.4%

msde my hair

"blow dryed my hair and used my ghds i have very long hair down my back it msde my hair dry and sticky!"
54.4%

n't bleached it blonde

"obviously it hasn’t bleached it blonde but that’s to be expected as my hair is dark brown and will take a couple of tries to get it to my desired colour"
54.3%

ginger so not happy

"i bought silver hair dye and am now ginger so not happy"
54.3%

applied thought it was

"made up per instructions and applied thought it was odd it didn’t have the usual smell that dyes have but thought maybe this is the bonus left on as per instructions and rinsed as per instructions"
54.2%

vibrant and worst

"not at all vibrant and worst of all it did not match roots to tips"
54.2%

small rip easy

"only downside is the gloves they are way too small rip easy and now i have red hands lol"
54.2%

dark cherry

"nothing like the colour on the box at all it came out like a dark cherry red"
54.1%

waste of my money

"waste of my money and now i'll look like a fool at work until i can buy some real hair dye"
54.1%

would n't use it again

"it didn’t turn my hair blonde it turned it yellow wouldn’t use it again"
54.0%

resent the fact

"i also resent the fact i had to buy 2 of these as i now have a brand new box i will never use!"
54.0%

will never

"i also resent the fact i had to buy 2 of these as i now have a brand new box i will never use!"
54.0%

will not last at

"this colour will not last at all"
53.9%

does not last 2 washes

"runny like water messy does not last 2 washes"
53.9%

cold water

"problem is that despite using the included cream and also always using dyed hair shampoo + washing with cold water my hair still bleeds a lot of the colour in every wash"
53.9%

through its black

"and one of our inquisitive dogs tried getting involved last time she used this and now has a red streak running through its black fur"
53.8%

bleeding out of my hair

"4 washes later and it's still bleeding out of my hair to the point it's staining my nails"
53.8%

barbie blonde locks

"dont expect beautiful barbie blonde locks with 1 application if you are dark"
53.7%

stained every morning

"my fave neck and shoulder was stained every morning"
53.7%

open and not sealed

"this product says its permanent and long lasting even though i've had it dyed it and then my hairs gone blonde in 6 days i'm really not happy its false advertised and i am very annoyed at l'oreal for this also when received the package the box was all open and not sealed as it should be"
53.7%

from the reviews i wont

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
53.7%

goes a very long

"rinced off really easily and the conditioner is really nice a small amount goes a very long way "
53.7%

permanent a big let down

"very disappointed this colour is not permanent a big let down"
53.7%

leaches out of my hair

"i've been using black hair dye on my hair for many many years and have found previously that the dye leaches out of my hair within a week"
53.6%

completely out of my hair

"as well as completely working on my roots the bleach also lifted the pink completely out of my hair"
53.5%

completely burns my scalp

"first time i’ve purchased it off amazon and it completely burns my scalp"
53.5%

end hair dyes

"i've been dying my hair since i was 14 almost 20 years and i've experienced high end and low end hair dyes and i've never been as dissatisfied with any of them as much as i have been with this product"
53.4%

felt awful

"my hair is very long and dry and when i rinsed the colour out i was concerned as my hair felt awful"
53.2%

developer in this

"i think the developer in this kit is very low volume"
53.2%

and damaged feeling

"the bleach didn’t leave my hair as dry and damaged feeling as other bleaches"
53.2%

dying for years

"been dying for years so it could b a build up"
53.1%

hair aint grey

"but my hair aint grey aha"
53.1%

help processing

"i covered my hair with a plastic bag to help processing and left on for 20 minutes"
53.0%

hair is naturally

"my hair is naturally dry and this made it worse but that’s to be expected from permanent colour"
53.0%

broke easily i didnt

"the only thing i will say is that the gloves are not great they broke easily i didnt realise it had a rip in between my fingers until it started causing irritation"
53.0%

n't even take

"didn’t even take"
52.8%

n't needed with this

"brilliant coverage for my hair with 1 box usually take 2 to get full coverage as my hair is quite thick but wasn't needed with this"
52.7%

very little scent

"very easy to use simply instructions very little scent"
52.7%

mess for the result

"but worth the mess for the result"
52.6%

blotchy results

"i think many of the 'blotchy results' people may have is because it could have been mixed better in a bowl"
52.5%

would n't buy this again

"wouldn't buy this again"
52.5%

long locks

"no lightening your hair first just follow instructions 1 box contained enough dye for my long locks and i'm so so pleased with the results"
52.4%

work at all no difference

"very disappointed as product didn’t work at all no difference"
52.3%

same result nothing

"going by the instructions which are very easy to follow followed each step accurately and waited for the allotted time as stated then proceeded to washed the chemicals out and it didn't work alot all did it a second time as i didn't use the whole formula and waited again and same result nothing chaged"
52.3%

n't even dark

"its supposed to be bright and shiny even on dark hair my hair isn't even dark and there's barely any colour at all"
52.2%

hairdressers are re open

"my hubby is disappointed as he will look at my grey head likely until hairdressers are re open"
52.1%

very disappointed and

"turned my hair purple trew the second pack away very disappointed and i've had to shave my hair off"
52.1%

anyway it did n't matter

"the only thing i didn't find very useful was the anti brass conditioner it didn't do anything to my hair or get rid of the brassy tones but as i was dying over the blonde anyway it didn't matter"
52.1%

blonde down

"its toned the blonde down and made it a nice shade"
52.1%

dying over the blonde

"the only thing i didn't find very useful was the anti brass conditioner it didn't do anything to my hair or get rid of the brassy tones but as i was dying over the blonde anyway it didn't matter"
52.0%

stripped all the colour

"stripped all the colour and left my hair in awful scary “colour”"
51.9%

full 30 min wait time

"if u jst want a suttle grey silver i'd advise not going the full 30min wait time i'd leave it 5mins checking for the right coulor b4 washing"
51.7%

n't expect much change

"i didn’t expect much change but was really surprised when i saw the colour!"
51.6%

washed it more came

"however every time i washed it more came out"
51.5%

purple toner shampoo

"i then thoroughly rinsed and applied number 4 which was the purple toner shampoo"
51.5%

split them before

"the gloves were for midget hands and i split them before i’d even got them over my thumb"
51.4%

blue and patchy

"i wouldn’t recommend this product came out blue and patchy turned green after one wash"
51.3%

very thin liquid

"so messy as very thin liquid and splashed everywhere and drips"
50.8%

washed the chemicals

"going by the instructions which are very easy to follow followed each step accurately and waited for the allotted time as stated then proceeded to washed the chemicals out and it didn't work alot all did it a second time as i didn't use the whole formula and waited again and same result nothing chaged"
50.5%

minutes less than

"i'd bleached my hair to almost white and i left the dye on for 10 minutes less than recommended but it's gone very dark i immediatley shampooed to get some colour out"
50.4%

worth the bad experience

"then comes the crunch is the colour worth the bad experience?"
50.2%

done absolutely nothing

"i purchased 2 bottles and it done absolutely nothing to my hair"
50.2%

fades really

"i liked the colour i got for the first 2 to 3 washes but it fades really quickly and its more blue grey than dark grey"
50.0%
...

Compare Pros

excellent product in both products

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
100.0%

really bright in both products

"the colour i got from this one was really really bright red"
100.0%

amazing colour in both products

"my hair is an amazing colour!"
99.9%

very bright in both products

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
99.8%

really good in both products

"really good product 1 pot was plenty to cover my hair some staining on the hands but washed off easily enough"
99.3%

amazing product in both products

"amazing product"
98.5%

great results in both products

"easy to use and great results !"
97.6%

good colour in both products

"two pots did the whole hair with good coverage and good colour"
96.3%

colour is amazing in both products

"colour is amazing!"
93.1%

very satisfied in both products

"very satisfied!"
91.8%

lovely colour in both products

"works brilliantly & i often have people pass comment on what a lovely colour it is"
90.3%

vibrant and strong in both products

"the colours are so vibrant and strong"
89.2%

love the colour in both products

"absolutely love the colour"
88.7%

bright and vibrant in both products

"even mixed with conditioner still super bright and vibrant"
88.5%

beautiful colour in both products

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
88.4%

really happy in both products

"i think it would need to be on bleached hair to get a truly violet look but i am really happy with it as is"
88.4%

look great in both products

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
75.0%

good price in both products

"coverage is fab super impressed and it was such a good price"
75.0%

great price in both products

"great product gentle on hair and great price"
75.0%

great value in both products

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

really well in both products

"mine is platinum and it took really well"
74.9%

fast delivery in both products

"exactly what i wanted and fast delivery"
74.9%

looks great in both products

"and my grey hair looks great however my blonde hair will not turn grey!"
74.8%

very quickly in both products

"the hairdye arrived very quickly and is much cheaper to buy than in salons!"
74.8%

smells nice in both products

"it conditions my hair fantastically and it smells nice too"
74.7%

purple colour in both products

"if you are looking for a deep rich purple colour for your hair i would highly recommend this product"
74.4%

blonde colour in both products

"wasn't very pleased with this item put it on bleached hair hair was a warm blonde colour and came out bright pink!"
74.4%

pretty good in both products

"the value is pretty good though you get 4 dyes for the price of 2 1 2 and if you dye your hair frequently that's a bargain as half a tub lasts for 2 dyes depends on how long your hair is"
74.4%

pretty well in both products

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
74.4%

good condition in both products

"turned up very quickly and in good condition"
74.4%

good value in both products

"great dye good value"
74.3%

quality product in both products

"same as always reliable quality product"
74.2%

really nice in both products

"really nice colour when applied to well bleached hair"
74.2%

looks fantastic in both products

"it looks fantastic!"
74.0%

very happy in both products

"arrived when expected : very happy with this item"
74.0%

good product in both products

"good product"
73.7%

silky smooth in both products

"good product made my hair feel silky smooth"
73.5%

good quality in both products

"fast delivery and good quality"
73.3%

very impressed in both products

"very impressed :"
73.2%

bright colour in both products

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
73.2%

blond hair in both products

"this colour was put onto blond hair i have also ordered a poppy red for my daughter i only left it on for 35 mins and it’s taken extremely well"
72.8%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"so far i would recommend"
72.4%

buying again in both products

"will definitely be buying again!"
71.2%

super pleased

"super pleased"
100.0%

absolutely beautiful

"it came out absolutely beautiful!"
100.0%

absolutely stunning

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
100.0%

bright gorgeous

"i put this colour in my dark blonde auburn hair and it came out such an bright gorgeous shade of red super pretty i love it it's great value for money but because it's semi permanent it won't last forever great product"
100.0%

brilliant results

"have used this product loads of times in this colour and had brilliant results but this was an absolute waste of money used 2 pots on my coloured blonde hair and after following instructions you could barely tell the difference i’m fuming as don’t have option to complain or return it’s either old out"
100.0%

brilliant hair colour

"brilliant hair colour"
100.0%

incredibly vibrant

"the initial application is incredibly vibrant too"
100.0%

amazingly bright

"easy to use amazingly bright colour love this product"
100.0%

glorious colour

"glorious colour!"
100.0%

super impressed

"coverage is fab super impressed and it was such a good price"
99.9%

genuine product

"it is the genuine product"
99.9%

incredibly bright

"this dye creates incredibly bright colours on bleached hair"
99.9%

simply stunning

"on bleached hair simply stunning"
99.9%

amazing toner

"amazing toner for blonde hair!"
99.7%

super speedy

"great service and price super speedy dispatch too!"
99.7%

best thing

"best thing i have found after years of being a blonde is firstly dye your roots"
99.6%

best results

"best results are on bleached hair though!"
99.3%

little damaged

"packaging was a little damaged this time ordering it but overall it was fine as always"
99.1%

super patchy

"loved it however unless your hair is completely bleach blonde it goes super patchy when fading not that the faded colour is bad but it was just clinging to certain parts and i'm naturally a light blonde so i thought it would take better i will buy again as i love it"
99.1%

charity fundraiser

"bought this as dyed my hair for a charity fundraiser"
97.4%

perfect thanks

"perfect thanks"
95.9%

original hair colour

"my original hair colour is very dark brown it is now various shades of brown and red and grey"
95.1%

vary slightly

"shades seem to vary slightly and may be based on individual ph bleaching dye and base hue"
94.5%

really fast

"i got really fast and informative help from the seller so i do recommend purchasing it"
93.7%

favourite hair

"my favourite hair dye!"
93.7%

amazing and vibrant

"this has barely faded and my hair is still amazing and vibrant"
93.1%

love love love

"love love love this"
93.1%

great and cheap

"great and cheap compared to in the shops!"
93.1%

came out amazing

"the colour came out amazing!"
92.6%

excellent delivery time

"great colour and excellent delivery time"
90.9%

enjoyed the colour

"i used this colour of direction pot before and enjoyed the colour but that was some years ago"
90.7%

turned out amazing

"as i dyed it all together i was a little worried it would come out as a brown blob but my god it turned out amazing!"
90.7%

super awesome

"super awesome dye"
90.6%

excellent coverage

"excellent coverage two tubs of mint green remnants after colour stripping"
89.7%

flattering and vibrant

"very flattering and vibrant"
89.2%

strong and great

"strong and great for taking out yellow"
89.1%

good galue

"ive used this product before last quite a long time good galue for money"
88.8%

nice an bright

"the best hair covering i've had in a long time colour stops nice an bright"
88.6%

works best

"will definitely buy again when i start running out : remember that this works best on bleached very light blonde hair"
88.3%

great colur

"love this hair colour great colur and doesn't bleach would definitely recommend"
88.0%

great valve

"great valve for money"
88.0%

well bleached

"really nice colour when applied to well bleached hair"
87.7%

arctic blue colour

"i went for the arctic blue colour"
84.9%

decent time

"it colours conditions and lasts a decent time before fading"
75.0%

good coverage

"two pots did the whole hair with good coverage and good colour"
75.0%

looks amazing

"turned out a deep plum which looks amazing"
75.0%

works well

"good price aways works well"
75.0%

fairly quickly

"it does wash out fairly quickly but this is to be expected for all pink hair dyes!"
75.0%

great deal

"it is a great deal"
75.0%

best price

"this product is by far the best quality & the best price!"
75.0%

good points

"good points and bad up to you to weigh them up!"
75.0%

gives amazing

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
75.0%

nice color

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
75.0%

speedy delivery

"fantastic colour flame speedy delivery"
74.9%

free products

"it lasts for so long on my hair if use sulphate free products!"
74.9%

really quick

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

pretty bright

"however it was easy to use and was pretty bright"
74.9%

soooo lovely

"and this is just soooo lovely a colour"
74.9%

love directions

"absolutely love directions it holds so well in the hair"
74.8%

perfect shade

"dyed my previously highlighted hair the perfect shade of pastel pink"
74.8%

simple instructions

"nice simple instructions and very easy to use"
74.7%

being shipped

"delivery was amazing was here within two days if being shipped"
74.7%

achieve full

"i section my hair when applying and comb through to achieve full and even distribution"
74.7%

vivid blue

"90% of the dye on bleached blonde hair went green and the other 10% went a ghastly vivid blue"
74.7%

fantastic hair

"directions is a fantastic hair dye i've used it for years"
74.6%

lovely effect

"i loved the colour and how it took especially to my greys lovely effect"
74.6%

best color

"flamingo pink from la riche is the best color that ever happened to me"
74.5%

beautiful colours

"much safer on the hair and so many beautiful colours to choose from"
74.5%

best value

"best value for money and i love this hairdye"
74.5%

lovely colours

"non damaging love the smell lasts quite well considering and lovely colours"
74.5%

reliable directions pots

"and in the end have came back to the old reliable directions pots"
74.5%

vibrant results

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
74.5%

looked great

"the vermillion red looked great on my hair"
74.5%

class love

"class love this colour"
74.5%

amazing price

"amazing price"
74.5%

bright blue

"my daughter coloured her hair weeks ago and it’s still a bright blue"
74.4%

peach colour

"came out a lovely pinky peach colour and only left in for 15 mins"
74.4%

magenta colour

"wow beautiful fluorescent magenta colour as a result of flamingo pink"
74.4%

lilac colour

"my advice to anyone would be to have the lightest blonde hair before using the lilac colour"
74.4%

temp colour

"brilliant but i don't advice it for temp colour"
74.4%

enriching colour

"luxurious enriching colour!"
74.4%

thou6this colour

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
74.4%

nicely 👍🏻

"just tones my hair nicely 👍🏻"
74.4%

pretty quickly

"applied to bleached hair turned out to be more of a light reddish pink which turned into peachy pink which was nice but faded pretty quickly"
74.4%

excellent value

"excellent value for money!"
74.4%

will probably

"so far i am very happy with it will probably buy again"
74.4%

amazing value

"amazing value for money"
74.4%

good choice directions

"always a good choice directions are amazing"
74.4%

very easily

"stains skin and white shower tray very easily so make sure you have a good shower spray!"
74.4%

vibrant color

"vibrant color and i usually use some with conditioner when i do my hair wash to prolong the pigment"
74.4%

more vibrant

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
74.3%

cherry colour

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.3%

delivered promptly

"not only was my dye delivered promptly and undamaged but the supplier adjusted my order when i asked as i did not want 4 of the same colors but a combination"
74.3%

very versatile

"i used a different brands’ blue after stripping most of this green out and now have an awesome blue green pastel look going on so it’s very versatile"
74.3%

super easy

"very vibrant and super easy to use as it’s pre mixed"
74.3%

faded nicely

"amazing stuff i used 2 pots on my long thick hair after lightening it and the colour lasted weeks with 2 3 washes a week and faded nicely too"
74.3%

good packaging

"quick delivery and good packaging from seller"
74.3%

delivered quickly

"delivered quickly"
74.2%

lasting effect

"this covers the roots with more color and then when you put the le riche on top it gives a much deeper and long lasting effect"
74.2%

recommend directions

"would recommend directions for bright colours"
74.2%

soft and shiny

"plus i cannot stop running my fingers through my hair as it is so soft and shiny!"
74.2%

great item

"great item"
74.2%

happy customer

"happy customer"
74.1%

well worth

": of course it needs to be bleached before hand but it's well worth it!"
74.1%

perfect product

"perfect product"
74.1%

bright hair

"i used to use directions when i was a teenager and many years later decided to go back to my fun bright hair"
74.1%

ordering more

"will be ordering more"
74.1%

bright for ages

"the colour will stay bright for ages!"
74.1%

lovely condition

"i bleached hair then used the blue dye hair is in lovely condition the dye is very conditioning"
74.0%

very pretty

"the colour silver itself is very pretty"
74.0%

more vivid

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.0%

covering my grey

"lovely colour thank you covering my grey"
74.0%

very reasonable

"superfast delivery item as described at a very reasonable price"
74.0%

always delivers

"have been dying my hair with this product for 4 years now and it always delivers"
74.0%

with colour

"fantastic really pleased with colour"
74.0%

cost effective

"will definitely be sticking with directions cost effective too!"
74.0%

excellent service

"ordered on sunday night and it came tuesday morning excellent service will buy again"
73.9%

lovely shade

"lovely shade of pink and can be mixed with other colours in the range to make different shades"
73.8%

looked vibrant

"the colour looked vibrant and we left it on for the required time"
73.8%

week holidays

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
73.8%

treat yourself

"treat yourself"
73.8%

gorgeous result

"such a gorgeous result"
73.8%

bleach session

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.8%

look lovely

"i look lovely!"
73.8%

some colour

"i wanted to put some colour in and was perfect!"
73.8%

always good

"always good"
73.8%

apply colour

"on fully dry hair apply colour with a brush your fingers are fine too but you’ll probably need a comb to make sure your hair is well saturated cover the streaks with tinfoil or the whole head with a shower cap wait for at least 2 hours if you want an intense long lasting effect rinse until water runs clear condition and style as usual i find it doesn’t damage my hair and the result is great until you’ve washed it a few times"
73.7%

delivery and value

"quick delivery and value for money"
73.7%

range this

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.7%

perfect condition

"this purchase arrived very quickly in perfect condition and as described"
73.7%

gorgeous shade

"gorgeous shade and easy to apply and a bargain price!"
73.7%

stayed vibrant

"this one definately stayed put on the roots and all over and stayed vibrant for weeks but"
73.6%

staying power

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
73.4%

fantastic product

"fantastic product"
73.4%

looked perfect

"wanting dark silver hair this looked perfect after using 2 tubs of it and leaving it on for a hour and a half its only made my hair a little lighter with a few strands of light silver"
73.4%

nice product

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
73.4%

cool water

"seal your hair follicles with cool water after showering to prevent colour loss when rinsing"
73.4%

lasting colour

"i bought atlantic blue long lasting colour"
73.3%

naturally and light

"her hair is blonde naturally and light so this definitely helps the brightness x"
73.3%

delivery was fast

"the delivery was fast"
73.3%

deep colour

"i use the poppy red on top of bleached blonde no conditioner in between and i love the deep colour that it turns out"
73.2%

loves them

"my wife loves them"
73.0%

strong enough

"this colour is strong enough to stain the white hair without using harsh chemicals before hand and it's gentle on your skin too"
73.0%

lovely product

"lovely product it didn't ruin my hair and gives a vibrant color"
72.9%

amazing service

"amazing service and i'm sure i'll be buying more to keep my hair very pink!"
72.9%

hairdresser compliments

"i have been using this product for 2 years now and everyone including my hairdresser compliments me in the shade"
72.9%

what products

"the flamingo pink is my favourite shade of pink it last roughly 3 4 weeks depending on how much you wash your hair and what products you use"
72.8%

bright fushia

"great colour but turned out bright fushia not red"
72.7%

grey hence

"my hair is now naturally salt and pepper grey and after bleaching to bring the brown strands down to blond there is tendency for those hairs to show green instead of blue grey hence the bit of lilac to counter this"
72.7%

wasnt happy

"it's good for its money however i wasnt happy when it got delivered as it was late and when i opened the box one of the tubs had leaked"
72.6%

fantastic value

"fantastic value for four pots especially with free delivery"
72.6%

always reliable

"same as always reliable quality product"
72.6%

just over half a

"i used just over half a tub on a chin length bob which is probably more than you need as it came out incredibly bright so i washed it three times to fade it a little before going out it was still bright!"
72.5%

outcome colour

"i liked the outcome colour even though my hair is very dark"
72.5%

lasted far better

"the likes of manic panic etc have lasted far better"
72.4%

lasts a while

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
72.4%

take properly

"i think your hair has to be seriously light almost white blonde for it to take properly"
72.1%

vibrant colours

"vibrant colours on pre bleached hair which definitely had the dreaded orange so we weren't sure what the outcome would be "
72.0%

much better

"so much better"
71.9%

quite well

"non damaging love the smell lasts quite well considering and lovely colours"
71.8%

always happy

"always happy"
71.7%

semi permanent colour

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
71.6%

protection shampoo

"also if you add a pot of this to some colour protection shampoo and leave in for 3 minutes when you go in bath it gives you a top up on your hair colour"
71.3%

tone directions colour

"for a more vibrant tone directions colour is one of the best i have ever used!"
71.3%

nice silvery tone

"it provides a nice silvery tone provided hair is bleached light enough however just after dying hair can have a tint of purple that should fade with washing"
71.3%

green colour

"it makes my hair go jet black then after a few washes it tinges a gorgeous green colour over the top"
71.2%

colour thanks

"fast delivery great colour thanks"
71.2%

increase the heat

"i leave this colour on as long as i can be bothered to wait with a plastic shower cap on to increase the heat"
71.0%
...

excellent product in both products

"excellent product"
100.0%

really bright in both products

"really bright colour considering i did it over my natural hair which is dark brown!"
100.0%

amazing colour in both products

"amazing colour"
99.9%

very bright in both products

"the colour is very bright and vibrant"
99.8%

highly recommend in both products

"highly recommend"
99.6%

really good in both products

"colour good conditioner is really good"
99.3%

amazing product in both products

"amazing product"
98.5%

great results in both products

"great results my hair went really blonde i had done it a week before with a different brand and it went orange no problem with this one i got the colour i wanted"
97.6%

good colour in both products

"gave a good colour came out cherry red like it should"
96.3%

colour is amazing in both products

"once freshly dyed the colour is amazing but be careful if you have brass tones it won’t work very well"
93.1%

very satisfied in both products

"overall very satisfied the gel is very runny so it was easy to apply"
91.8%

lovely colour in both products

"this is such a lovely colour came out slightly darker on my hair than the box but still lovely"
90.3%

vibrant and strong in both products

"the color is vibrant and strong !"
89.2%

love the colour in both products

"used this today went from mid brown to bright red absolutely love the colour"
88.7%

bright and vibrant in both products

"colour was bright and vibrant"
88.5%

beautiful colour in both products

"easy to use beautiful colour"
88.4%

really happy in both products

"really happy with the colour as good as you would get in salon"
88.4%

look great in both products

"i love this hair colour it leaves my hair shining beautifully the colour is also perfect however it does fade with each shampoo but it gently changes the colour so the lighter shades s look great"
75.0%

good price in both products

"love the colour good price"
75.0%

great price in both products

"i love it and have had compliments already even though we’re in lockdown🤣 great price for the quality thank you!"
75.0%

great value in both products

"perfect great value for money !"
74.9%

really well in both products

"i bought the violet to use after bleaching my hair and the colour worked out really well"
74.9%

fast delivery in both products

"nice colour the pic was after one wash was a lot darker before the wash liked it better after the wash the dye is quite runny so makes mess fast delivery would recommend"
74.9%

looks great in both products

"super easy to use after care conditioner smells amazing and color looks great!"
74.8%

very quickly in both products

"looked gorgeous the first application but washed out very quickly"
74.8%

free product in both products

"my free product for testing purposes never arrived it should have been considered as a bad sign and i should have refused from the idea"
74.6%

good choice in both products

"i have light grey hair and fancied a change this colour looked like a good choice however it turned out much darker than i expected yes i did a test but i was surprised by how dark this turned out despite the test and the representative colour shown"
74.5%

blonde colour in both products

"lifted naturally black hair to an almost platinum blonde colour using bblonde"
74.4%

purple colour in both products

"the purple colour is exactly what i expected"
74.4%

pretty good in both products

"my hair went yellow lol but it is the strongest lifting bleach i’ve used so it’s pretty good really"
74.4%

pretty well in both products

"both came up pretty well and stay vibrant for about 3 4 weeks then start to fade as you’d expect but the colour was still nice when it faded"
74.4%

good condition in both products

"edit: my daughter has had this colour several times now and it's kept her hair in good condition"
74.4%

good value in both products

"good value for money"
74.3%

quality product in both products

"stunning colour easy simple to use and the shine it gives is unbelievable best red hair dye i have ever used highly recommended quality product and reasonable price"
74.2%

looks fantastic in both products

"easy to use smells great and looks fantastic only downside is it burnt my fringe"
74.0%

very happy in both products

"overall i'm very happy with results and the conditioner tube smells great 👍 only gave longevity 3 star "
74.0%

right colour in both products

"afterwards her hair was exactly the right colour and it was in brilliant condition"
73.9%

good product in both products

"good product"
73.7%

silky smooth in both products

"very easy to use 30mins developing time the enclosed conditioner leaves your hair silky smooth and very shiney"
73.5%

good quality in both products

"works great good quality"
73.3%

very impressed in both products

"very vibrant colour dye is liquid form not a thick consistency like most difficult to put on yourself without making a mess but finished results very impressed"
73.2%

bright colour in both products

"always a bright colour and covers greys a lot better than other dyes i've used"
73.2%

blond hair in both products

"the moral to this story the instructions on the book are right only use on blond hair"
72.8%

highly recommended in both products

"stunning colour easy simple to use and the shine it gives is unbelievable best red hair dye i have ever used highly recommended quality product and reasonable price"
72.6%

would recommend in both products

"nice colour the pic was after one wash was a lot darker before the wash liked it better after the wash the dye is quite runny so makes mess fast delivery would recommend"
72.4%

buying again in both products

"i'll be buying again for sure and i've recommended to friends and family too :"
71.2%

smells nice in both products

"its easy to use smells nice and the after colour condition is lush"
67.1%

hair colour in both products

"fab hair colour and quick dispatch happy with the result and the shine is fab"
65.2%

absolutely gorgeous

"omg i've just coloured my hair with the new loreal colo rista bright red and as you can see by my pictures the colour is absolutely gorgeous !"
100.0%

really pleased

"initially the colour was amazing it was so bright and vibrant and i was really really pleased"
100.0%

very pleased

"some peachy patches bleach worked super quick but overall very pleased!"
100.0%

brilliant colour

"brilliant colour!"
100.0%

amazing bright

"it give an amazing bright red lovely shiny glossy hair "
100.0%

great lift

"other than that a great lift and very pleased"
99.9%

lovely bright

"66 but this lovely bright even red colour is much better and i will use it again ❤️❤️"
99.9%

brilliant product

"brilliant product been looking about fr a bright red and non seem to take to ma hair but this one did took on the whole head"
99.9%

amazing thank

"amazing thank you"
99.9%

absolutely fantastic

"absolutely fantastic was just what ones hair needed while covid lock down and shielding now have a second box will buy more"
99.9%

amazing results

"amazing results and long lasting"
99.8%

amazing quality

"amazing quality"
99.8%

nice bright

"the product was easy to use and the pigmentation was nice bright"
99.8%

beautiful silvery grey

"my hair has some beautiful silvery grey then dishwater grey is running through with light brown ash blond hair"
99.8%

quite potent

"smells quite potent but worth it for the result"
99.7%

shining beautifully

"i love this hair colour it leaves my hair shining beautifully the colour is also perfect however it does fade with each shampoo but it gently changes the colour so the lighter shades s look great"
99.6%

favourite colour

"wife's favourite colour she bought this as it was recommended to her and she loves it"
99.5%

absolutely amazing

"absolutely amazing this is after one application from bright red hair"
99.0%

super shiny

"it's a lovely black and my hair is super shiny but it is just black with absolutely not even the tiniest hint of any blue at all"
98.9%

brilliant condition

"afterwards her hair was exactly the right colour and it was in brilliant condition"
97.1%

smells amazing

"super easy to use after care conditioner smells amazing and color looks great!"
96.1%

best silver colour

"best silver colour on the market"
93.5%

colour is perfect

"this dye is amazing i used it today and the colour is perfect !"
93.1%

stunning and amazing

"but the colour looks stunning and amazing"
92.9%

wonderful product

"wonderful product i have not found anything di effective since i stopped using bleach on my hair!"
92.8%

colour good

"so yes colour good but not sure of it being so runny l’oreal do better other hair dyes"
92.4%

absolutely love it

"absolutely love it!"
91.6%

super happy

"super happy 🙂"
90.6%

great and colour

"the cherry red is great and colour is gorgeous!"
90.6%

absolutely great

"absolutely great although if you have bleached blonde hair don't leave it on for 30 mins ad it will go purple"
90.0%

colour it rocks

"colour smell how to use it's amazing i love it never seen a colour like this i love it never changing this is my colour it rocks"
89.2%

beautiful and vivid

"i have dark brown hair that don't want to bleach and the colour looks beautiful and vivid but it starting to wash out after 2 weeks"
89.1%

lovely auburn

"most of my hair has now washed out to a lovely auburn apart the roots which are still red will have to fix that"
88.9%

good conditioner

"colour good conditioner is really good"
88.8%

good whack

"my hair is a medium mouse brown with a good whack of grey in too"
88.8%

vibrant and true

"colour is remaining vibrant and true"
88.6%

color is perfect

"the color is perfect"
88.5%

vibrant and bright

"great colour really vibrant and bright"
88.3%

amazing i love

"the colour is amazing i love it"
88.2%

more classic

"my natural hair colour is red not the toxic bright red more classic english red but it's getting more and more grey"
88.1%

well ventilated

"found it easy to put on does need well ventilated room!"
87.7%

bright shiny

"in love with it its bright shiny and my hair feels like silk 😍 will be buying this all the time"
75.0%

nice smell

"he thought it easy to use and nice smell"
75.0%

smells good

"failed to give the results but smells good"
75.0%

ideal shade

"my ideal shade of red"
75.0%

decent hair

"i have plenty of experience with dying hair and the products i usually use have always been awesome but i saw this one which was alot cheaper i guess that's why it's best to pay that bit extra for a decent hair dye"
75.0%

really easy

"this was my first time using bleach on my hair and it was really easy the instructions were clear on exactly what to do"
74.9%

still lovely

"this is such a lovely colour came out slightly darker on my hair than the box but still lovely"
74.9%

light enough

"obviously make sure your hairs light enough but my hair isn’t really even that blond but next time i get high lights all over with bleach i’m putting this on top for sure!"
74.9%

perfect amount

"but this one has a perfect amount!"
74.9%

more gentle

"i do like this bleach as i feel its a bit more gentle compared to others and does lift a fair bit"
74.9%

perfect grey

"the perfect grey!"
74.9%

decent conditioner

"fortunately i have a decent conditioner for coloured hair which sorted that problem out"
74.8%

lovely time

"this is the first time he has attempted a home colour and i think it came out a lovely time"
74.7%

really healthy

"was very quick to wash out and my hair feels really healthy still after using"
74.7%

what colour

"despite being blonde this product made little difference to my hair colour and what colour there was began to fade after 3 washes"
74.5%

gorgeous and hair

"smells gorgeous and hair is healthy after use"
74.5%

stay vibrant

"both came up pretty well and stay vibrant for about 3 4 weeks then start to fade as you’d expect but the colour was still nice when it faded"
74.5%

ginger colour

"her hair went an ginger colour"
74.4%

great bleaching

"great bleaching kit!"
74.4%

came out perfect

"had to buy same make dye in a shop and re do it came out perfect"
74.3%

pleasant smell

"great easy to apply pleasant smell turns out like the box very happyx"
74.3%

grey silver colour

"was a lovely grey silver colour which people complemented me on"
74.3%

lovely black

"it's a lovely black and my hair is super shiny but it is just black with absolutely not even the tiniest hint of any blue at all"
74.2%

actual colour

"the actual colour was a pale purple pink colour"
74.2%

really liked

"really liked this product"
74.2%

took beautifully

"i have very dark brown hair and the colour took beautifully"
74.2%

perfectly well

"it worked perfectly well"
74.2%

rich and shiny

"ordered violet the colour is so rich and shiny vibrant!"
74.1%

very healthy

"hair feeling and looking very healthy and soft after removing excess dye"
74.1%

incredibly runny

"i used the intense red which was fantastic the colour is amazing such a bright vibrant red one of the best reds i've used i dyed mine red from a quite dark brown and the colour came out as seen in the picture i've given 4 stars because it stated gel mixture and it's so incredibly runny normally i'm good at keeping the dye off my face and that but this just went everywhere all over my ears down my face arms and neck so i'd definitely be weary of that"
74.0%

professional hairdresser

"very good product looks definitely like professional hairdresser did my hair !"
74.0%

silver grey

"my hair originally was mid brown i bleached it twice over a three week period which came out ok but i still had orange parts underneath and i wanted either platinum or to go silver grey so bought this to cover tone out the orange blonde"
73.9%

speed and quality

"however my initial delivery was incorrect but i was greatly impressed with the speed and quality of after sale care and communication"
73.9%

ordering this

"was more than enough product so i have another box for next time but then will be ordering this again after that!"
73.9%

apply though

"it is a bit messy to apply though so be careful"
73.9%

with results

"i normally go to the hair dressers but was very happy with results"
73.8%

quality colour

"arrived on time and good quality colour!"
73.8%

grey silver hair

"if you want grey silver hair this is for you!"
73.8%

great coverage

"brought this for my sister in laws hair great coverage and looks great!"
73.7%

bright shade

"nice bright shade of red"
73.6%

defo recommend

"defo recommend"
73.6%

smell strong

"lovely colour i am a fan of the colour rista dyes however they do smell strong and this colour did fade quick"
73.5%

very great

"this very fast delivery service item is very great quality and is as perfect colour on hair just like the box explains happy with it"
73.4%

purple glow

"i felt the colour did have a strong purple glow to it but again this would depend on your hair colour pre dyeing"
73.4%

lasts a month

"i have since moved to makki professional semi permanent which you mix with conditioner depending on how dark light you want it and it lasts a month!"
73.3%

fantastic stuff

"this is fantastic stuff and literally the only one that works"
73.3%

quiet easily

"happy with the result however i agree with what others have said about the product not lasting long and fading quiet easily"
73.2%

even better

"definitely use again easy to apply no drips and even better it actually wipes off ears and face easily enough!"
73.2%

lasts decently

"colour lasts decently well for a red and good lift so will work on darker hair"
72.9%

covers really nicely

"my hair has been dyed a lot and roots are grey when come through but covers really nicely even when i do it myself"
72.8%

fantastic results

"i used other products before but this one is by far better quality and fantastic results"
72.7%

definitely recommend

"definitely recommend"
72.7%

great color

"great color!"
72.7%

strong smell

"this has such a strong smell to the point my eyes were watering i had to go stand outside for 5 minutes!"
72.6%

amazing finish

"amazing finish took very well to my 3a hair very good conditioner"
72.5%

colour nice

"lovely colour nice and bright"
72.5%

better quality

"i used other products before but this one is by far better quality and fantastic results"
72.4%

really soft

"it made my hair really soft which is no mean feat!"
71.8%

looked gorgeous

"looked gorgeous the first application but washed out very quickly"
71.7%

before applying

"first image shows my auburn hair before applying"
71.6%

base colour

"my base colour was very light blonde however this silver grey is has a lot more of purple lilac tinge than expected"
71.6%

sooo bright

"and it is sooo bright and definitely dramatic"
71.6%

bery bright

"bery bright and bold it fades quite quickly if you wash your hair more than once twice a week or go swimming"
71.6%

multiple compliments

"have to recolour every 2 weeks due to regrowing but gets multiple compliments!"
71.1%

very runny

"overall very satisfied the gel is very runny so it was easy to apply"
70.9%

recommend this

"i still recommend this as the only brand to buy if you want grey hair specifically the colour on the box"
70.9%

brought this

"brought this for my sister in laws hair great coverage and looks great!"
70.8%

alot cheaper

"i have plenty of experience with dying hair and the products i usually use have always been awesome but i saw this one which was alot cheaper i guess that's why it's best to pay that bit extra for a decent hair dye"
70.7%

professional semi

"i have since moved to makki professional semi permanent which you mix with conditioner depending on how dark light you want it and it lasts a month!"
70.6%

still cheaper

"expensive in the end but still cheaper than a salon job"
70.4%

second round

"lucky i bought 2 boxes so hoping a second round will brighten it"
70.3%

natural colour

"the colour is slightly more brighter than it was before but not as red as the box shows my natural colour is dark blonde "
70.3%

received quickly

"good value and received quickly"
70.1%

works great

"this works great in my naturally very dark brown hair a few shades off black i get beautifully red hair!"
69.5%

nothing darker

"this color does only work on very light blonde bleach blonde hair and nothing darker"
69.4%

apply however

"this product was very easy to mix and apply however it had a very strong chemical smell almost like bleach"
69.4%

best box hair

"this is the best box hair dye i have used "
69.2%

create depth

"used with the grey to create depth"
68.7%

grey hair colour

"i saw a woman in the hospital lift with steel grey hair colour"
68.7%

matches the colour

"it actually matches the colour on the box too"
68.6%

looks awesome

"taken very well indeed in fact best i have used looks awesome"
68.6%

only positive

"the only positive to this product that the colour lasts"
68.5%

spreads very well

"i love it it spreads very well"
68.4%

lovely and soft

"it felt like it was drying my hair out on application but my hair is very wavy and thick once the after conditioner was put on my hair is lovely and soft again"
68.3%

recomend this product

"would highly recomend this product"
68.3%

much cheaper

"seeing it on special offer and noticing it was an oil bleach i decided to give it a go as it was much cheaper than wella's professional oil bleach"
68.1%

very strong

"the only down side is the dye has a very strong smell haha"
67.9%

found my favourite

"i've been using different brands for years and now i've finally found my favourite"
67.8%

much brighter

"did a good job but you can see where my roots were my normal hair colour is dark brown and it also freshened up the previous colour next time though i will be pre lightening to bring it up much brighter"
67.6%

bold colour

"this is beautiful strong bold colour"
67.4%

bleaching products

"used to lift medium brown hair achieved a golden blonde from the first application and a white blonde from the second one of the better bleaching products that i've used"
67.3%

exactly what i expected

"the purple colour is exactly what i expected"
67.1%

literally stains

"literally stains everything"
67.0%

product colour

"really happy with the product colour and especially the hair conditioner that comes with it which has lasted 3 washes as i said i do have shoulder length hair"
67.0%

best red hair

"i still gave this product 5 stars as it is by far the best red hair dye i have ever used"
66.9%

perfect hair

"it's perfect hair dye"
66.9%

moisturiser and products

"put in hair moisturiser and products more would come out"
66.8%

natural hair colour

"my natural hair colour is red not the toxic bright red more classic english red but it's getting more and more grey"
66.7%

golden blonde

"used to lift medium brown hair achieved a golden blonde from the first application and a white blonde from the second one of the better bleaching products that i've used"
66.7%

achieve jet black hair

"one of the best to achieve jet black hair will make this my no 1 choice in future"
66.3%

best bleach ever

"i was surprised with the effect as my hair has always been really dark even after bleaching with other products but this is probably the best bleach ever for dark hair"
66.2%

hospital lift

"i saw a woman in the hospital lift with steel grey hair colour"
66.2%

need blending

"the colours are nice and vibrant and don’t need blending"
66.1%

definitely worth a

"but definitely worth a go!"
66.1%

lasted very well

"this is easy to apply and gives a vibrant red colour which has lasted very well"
66.0%

shiny and glossy

"the conditioner supplied will last for 5 6 uses after first use and make your hair so shiny and glossy"
65.8%

pleased with this

"very vibrant colour really pleased with this as i have dark hair it took well and looks fab"
65.8%

pleased with the result

"it hasn't faded too badly yet either but i know red always fades quicker than any other colour but for now i'm so pleased with the result"
65.8%

light blonde

"from light blonde to yellow"
65.8%

worth buying

"love the colour definitely worth buying!"
65.5%

smells so good

"love the colour so easy to mix and apply and the conditioner smells so good"
65.4%

again easy

"definitely use again easy to apply no drips and even better it actually wipes off ears and face easily enough!"
65.2%

brown naturally

"covered all the grey and the colour is very vibrant despite my hair being dark brown naturally"
65.1%

1000x better

"that is semi permanent and is 1000x better than this"
64.9%

been great

"i would’ve assumed that the colour was a gel & not a runny liquid like all other dyes would’ve been great if it had"
64.8%

lasts for 3 washes

"lovely bright colour with conditioner that lasts for 3 washes"
64.8%

easy to apply

"it didn't dry my hair out and was easy to apply"
64.8%

long lasting

"amazing results and long lasting"
64.7%

definitely recommended

"definitely recommended it"
64.7%

bright vibrant red

"i used the intense red which was fantastic the colour is amazing such a bright vibrant red one of the best reds i've used i dyed mine red from a quite dark brown and the colour came out as seen in the picture i've given 4 stars because it stated gel mixture and it's so incredibly runny normally i'm good at keeping the dye off my face and that but this just went everywhere all over my ears down my face arms and neck so i'd definitely be weary of that"
64.6%

dying my hair

"i have been dying my hair red for 18 years "
64.6%

best home bleach

"this has to be the best home bleach i've ever used"
64.6%

even red colour

"66 but this lovely bright even red colour is much better and i will use it again ❤️❤️"
64.4%

lovely colour doesna

"lovely colour doesna last to long"
64.3%

nicely to extensions

"great product good price room nicely to extensions"
64.3%

very light blonde

"got it to a very light blonde"
64.3%

been awesome

"i have plenty of experience with dying hair and the products i usually use have always been awesome but i saw this one which was alot cheaper i guess that's why it's best to pay that bit extra for a decent hair dye"
64.1%

lasts really

"colour lasts really well"
64.0%

good for dark hair

"very good for dark hair"
64.0%

and good lift

"colour lasts decently well for a red and good lift so will work on darker hair"
63.9%

really easy to

"no real smell to it really easy to use and great result"
63.6%

people complemented me

"was a lovely grey silver colour which people complemented me on"
63.6%

very easy to

"very easy to use"
63.4%

changes the colour

"i love this hair colour it leaves my hair shining beautifully the colour is also perfect however it does fade with each shampoo but it gently changes the colour so the lighter shades s look great"
63.4%

strongest lifting bleach

"my hair went yellow lol but it is the strongest lifting bleach i’ve used so it’s pretty good really"
63.4%

wanted a change and

"wanted a change and wow did i get it"
63.3%

quite strong

"it’s quite strong smelling and runny but the colour and coverage is brilliant"
63.3%

your money fantastic

"gorgeous colour and makes hair so soft not brittle and such great value for your money fantastic"
63.1%

nice to apply

"the texture is quite liquid so runs easily but is nice to apply"
63.0%

evened my colour

"this colour covered greys and evened my colour out"
62.9%

recommend getting 2 boxes

"100% worth the money but i'd recommend getting 2 boxes as then you will definitely have enough product"
62.8%

good price room

"great product good price room nicely to extensions"
62.8%

happy with

"this very fast delivery service item is very great quality and is as perfect colour on hair just like the box explains happy with it"
62.8%

very important

"the last part of the dye application is very important"
62.6%
...

Compare Emotion analysis

4 x La Riche Directions Semi-Perm Hair Colour Apple Green

Positive tone

Neutral tone

Negative tone

41.9% 26.8% 31.3%
  neutral 26.8%
  worry 26.1%
  happiness 21.6%
  love 5.3%
  relief 4.8%
  fun 4.8%
  sadness 3.8%
  surprise 3.0%
  enthusiasm 1.5%
  joy 1.0%
  hate 0.8%
  anger 0.8%
L’Oreal Paris Colorista Effect Bleach Kit, Permanent, Hair Bleach, A..

Positive tone

Neutral tone

Negative tone

34.1% 27.4% 38.5%
  worry 30.5%
  neutral 27.2%
  happiness 16.4%
  sadness 4.9%
  relief 4.6%
  fun 4.6%
  surprise 3.3%
  love 3.3%
  anger 1.5%
  enthusiasm 1.0%
  fear 0.8%
  joy 0.8%
  hate 0.8%
  empty 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-25